{"id":209,"date":"2019-07-09T23:20:39","date_gmt":"2019-07-09T23:20:39","guid":{"rendered":"https:\/\/www.justbetterfiber.com\/?p=209"},"modified":"2019-07-09T23:47:53","modified_gmt":"2019-07-09T23:47:53","slug":"the-future-of-fiber","status":"publish","type":"post","link":"https:\/\/www.justbetterfiber.com\/pages\/2019\/07\/09\/the-future-of-fiber\/","title":{"rendered":"The Future of Fiber:"},"content":{"rendered":"<p style=\"font-size:24px;line-height:30px;font-weight:bold;\">Closing the Fiber Gap with just better.<\/strong><strong><sup>\u00ae<\/sup><\/strong><strong> Prebiotic Fiber Supplement<\/strong><\/p>\n<p>By: Kristin M. Hirano, MS, RD, CN, CD \u2013 Registered Dietitian<\/p>\n<p style=\"font-size:20px;line-height:26px;font-weight:bold;\">Introduction<\/p>\n<p>97% of Americans do not eat enough fiber.<a href=\"#_edn1\" name=\"_ednref1\">[1]<\/a><\/p>\n<p>Research has shown that this nutrient deficiency has been linked to multiple chronic health implications and consequences. Clinical studies demonstrate an inverse correlation between dietary fiber intake and the prevalence of chronic disease including obesity, diabetes and cardiovascular disease.\u00a0 Findings show that populations of people around the world who consume high fiber diets weigh less and have far less chronic illnesses such as diabetes and cardiovascular disease.<a href=\"#_edn2\" name=\"_ednref2\">[2]<\/a><\/p>\n<p>Dietary fiber is found in plants such as fruits, vegetables, whole grains, legumes, nuts and seeds.\u00a0 Unfortunately, recent dietary trends have contributed to Americans consuming large amounts of highly processed, low fiber foods. These trends have resulted in widespread fiber deficiency among Americans.<\/p>\n<p>Most dietitians and healthcare professionals recommend a diet sourced from whole foods, such as whole grains, fruits, vegetables, legumes, nuts and seeds in order to obtain sufficient intake of dietary fiber.<\/p>\n<p>However, some individuals may not be able to consume the recommended amount of fiber solely from their diet for a variety of reasons such as food restrictions due to allergies\/sensitivities, lack of access, fast-paced\/busy lifestyles, or simply due to cost. For those who cannot meet their dietary fiber goals on a daily basis, a fiber supplement may be advised.<\/p>\n<p>A fiber supplement can be a simple and convenient way to improve dietary fiber intake without requiring individuals to dramatically change their food choices or force individuals to follow unsustainable restrictive diets.<\/p>\n<p>just better.<sup>\u00ae<\/sup> prebiotic soluble fiber \u00a0is \u00a0tasteless and can be added to current foods and beverages to promote weight loss<a href=\"#_edn3\" name=\"_ednref3\">[3]<\/a>, prevent blood sugar spikes and crashes<a href=\"#_edn4\" name=\"_ednref4\">[4]<\/a>, reduce cholesterol<a href=\"#_edn5\" name=\"_ednref5\">[5]<\/a> and triglycerides<a href=\"#_edn6\" name=\"_ednref6\">[6]<\/a>, resolve GI distress and provide fuel for the good probiotic bacteria in the gut<a href=\"#_edn7\" name=\"_ednref7\">[7]<\/a>.<\/p>\n<p style=\"font-size:20px;line-height:26px;font-weight:bold;\">The Fiber Deficiency Gap<\/p>\n<p>Dietary fiber intake in the United States is alarmingly low.\u00a0 Fiber deficiency is at the core of many of our most common chronic diseases including obesity, diabetes, and coronary heart disease.<sup>2<\/sup><\/p>\n<p>According to American dietary guidelines, adult men and women should be consuming 38 grams and 28 grams, respectively, of dietary fiber daily.<a href=\"#_edn8\" name=\"_ednref8\">[8]<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align:center;\"><img decoding=\"async\" border=0 alt=\"97% of Americans do not eat enough fiber.\" src=\"\/pages\/wp-content\/uploads\/2019\/07\/jb2.jpg\" style=\"max:width:600px!important;height:auto!important;\"><\/p>\n<p>&nbsp;<\/p>\n<p>Unfortunately, as noted above, 97% of Americans do not eat enough fiber.\u00a0 In fact, most Americans only consume around 14 grams of dietary fiber per day, and some people consume much less.<a href=\"#_edn9\" name=\"_ednref9\">[9]<\/a><\/p>\n<p>The following chart shows the amount of dietary fiber recommended in comparison to the average actual intake of American men and women.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align:center;\"><img decoding=\"async\" border=0 alt=\"Source: What We Eat in America, NHANES 2011-2012\" src=\"\/pages\/wp-content\/uploads\/2019\/07\/jb3.jpg\" style=\"max:width:600px!important;height:auto!important;\"><br \/>Source: What We Eat in America, NHANES 2011-2012.<\/p>\n<p style=\"font-size:20px;line-height:26px;font-weight:bold;\">Potential Reasons for the Fiber Deficiency Gap<\/p>\n<ol>\n<li><strong>Diet Trends<\/strong><br \/>\nPotential reasons Americans are not consuming enough fiber include weight loss diets and typical eating trends in the United States.<\/p>\n<p>The number of active dieters in the United States is currently estimated at 97 million and the U.S. weight loss market is currently estimated to be worth a record $66 billion.<a href=\"#_edn10\" name=\"_ednref10\">[10]<\/a><\/p>\n<p>As a result, there are hundreds, if not thousands, of weight loss plans, diets and eating trends marketed through television, the internet, mobile devices and other forms of media.<\/p>\n<p>Many of the most popular diets and eating trends in the United States recommend carbohydrate restriction and often grain and fruit elimination, such as the low carb, Paleo, gluten free, Atkins, and ketogenic diets.<\/p>\n<p>As a result, individuals who restrict their carbohydrates, including grains, fruits, legumes, and starchy vegetables are usually unable to consume the recommended amount of daily fiber.<\/p>\n<p>Many fad diets push the idea that <em>all<\/em> carbs are bad.\u00a0 Of course, overconsumption of <em>some<\/em> types of carbohydrates can be a problem for <em>some<\/em> people.\u00a0 However in general \u2013 cutting an entire food group or food groups out of one\u2019s diet is a recipe for nutrient deficiencies and other health issues.<\/li>\n<li><strong>Historical Eating Trends<\/strong>\n<p>The following historical events are other potential reasons why fiber intake is so low among Americans:<\/p>\n<ul>\n<li>After World War II, packaged\/processed frozen meals (e.g., TV dinners) became popular.<\/li>\n<li>In 1972 <em> Atkins&#8217; Diet Revolution<\/em>was published (which recommended a high protein and fat regimen and a diet extremely low in carbohydrates).<\/li>\n<li>In the 1990s, processed \u201cdiet\u201d foods that were low fat, fat free, or sugar free became popular.<\/li>\n<li>The fast food industry has grown significantly, with the United States having the largest fast food industry in the world.<\/li>\n<\/ul>\n<\/li>\n<p>&nbsp;<\/p>\n<li><strong>Other Potential Reasons<\/strong><br \/>\nThe fiber deficiency gap may also be caused by the following:<\/p>\n<ul>\n<li>Prices tend to be higher for fresh, whole (unprocessed), and\/or organic foods.<\/li>\n<li>Individuals lack access to fresh, whole (unprocessed) and\/or organic foods, especially in urban areas.<\/li>\n<li>Individuals have lost interest or don\u2019t know how to prepare and cook healthy meals with whole (unprocessed) foods.<\/li>\n<li>Americans increasingly have busier lifestyles, without time to plan, shop, prepare and cook healthy meals and often rely on dining out, delivery services, or take-out (e.g. pizza).<\/li>\n<li>Many health conditions that require a restricted type of diet may coincidentally be low in fiber. For example, those with IBS (Irritable Bowel Syndrome) are often recommended to follow a low FODMAP diet and those with Celiac disease rely on a gluten free diet.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p style=\"font-size:20px;line-height:26px;font-weight:bold;\"><strong>just better.<\/strong><strong><sup>\u00ae<\/sup><\/strong> Prebiotic Fiber Supplement<\/p>\n<p>Consuming a high fiber diet that emphasizes plants (whole grains, fruits, vegetables, nuts, seeds, legumes, etc.) reduces the risk of obesity, diabetes, cancer, and heart disease.<\/p>\n<p>While dietitians and healthcare professionals recommend a high fiber diet from whole, unprocessed foods, most Americans struggle to consume the amount of fiber recommended daily.\u00a0 Most people find it difficult to change their food choices and eating behaviors.\u00a0 Even when individuals have adequate access to and can financially afford healthy, high quality, organic produce high in dietary fiber, making changes to one\u2019s diet is incredibly challenging.\u00a0 In addition, some individuals are forced to follow a limited low fiber diet due to allergies, food sensitivities or other conditions (e.g., IBS, Celiac disease, etc.).\u00a0 Nevertheless, emphasis should still be on whole, unprocessed, foods high in dietary fiber.<\/p>\n<p>For those who still cannot consume the recommended dietary guidelines for fiber \u2013 a fiber supplement may be advisable.<\/p>\n<p>One such fiber supplement is just better.<strong><sup>\u00ae<\/sup><\/strong> prebiotic soluble fiber supplement.<\/p>\n<p>just better.<strong><sup>\u00ae<\/sup><\/strong> prebiotic fiber has one ingredient: \u00a0Non-GMO soluble corn fiber (digestion resistant starch). That\u2019s it!<\/p>\n<p>just better.<strong><sup>\u00ae<\/sup><\/strong> prebiotic fiber supplement:<\/p>\n<ul>\n<li>Has no taste\/flavor\/odor<\/li>\n<li>Dissolves completely (no grit)<\/li>\n<li>Can easily be added to hot or cold foods and beverages without adding excessive calories or sugars.<\/li>\n<li>Temperature stable and can be used in cooking and baking.<\/li>\n<li>Does not cause unpleasant GI side effects such as gas and bloating.<\/li>\n<\/ul>\n<p>Introducing a powder prebiotic fiber supplement like just better.<strong><sup>\u00ae<\/sup><\/strong> that individuals can simply add to the foods and beverages they currently choose may be a more feasible behavior change that is realistic, practical, and sustainable.<\/p>\n<p>just better.<strong><sup>\u00ae<\/sup><\/strong> promotes weight loss by making individuals feel full faster and stay full longer<a href=\"#_edn11\" name=\"_ednref11\">[11]<\/a> by decreasing hunger and increasing satiety hormones. Clinical studies have demonstrated that the ingredient in just better.<strong><sup>\u00ae<\/sup><\/strong> fiber prevents blood sugar spikes and crashes, reduces visceral (abdominal) fat, reduces cholesterol and triglycerides<sup>6<\/sup>, and provides fuel for the good probiotic bacteria in the gut.<\/p>\n<p>In addition, just better.<sup>\u00ae<\/sup> is a simple way to increase one\u2019s fiber intake <em>without<\/em> causing unpleasant and embarrassing GI side effects (such as excessive gas, bloating, etc.).<\/p>\n<p>Dose recommendations differ depending on intended health outcome.<\/p>\n<p>Dose recommendations:<\/p>\n<ul>\n<li>To improve GI function and regularity: 1 to 2 Tbsp.\/day.<\/li>\n<li>To reduce post meal blood sugar, insulin, and triglyceride levels: 1 Tbsp.\/meal<\/li>\n<li>To increase satiety and promote weight loss, decrease LDL cholesterol, visceral (abdominal) fat, and improve glucose tolerance: 1-2 Tbsp.\/meal<\/li>\n<\/ul>\n<p><strong>Future Applications:<\/strong><\/p>\n<p>just better.<strong><sup>\u00ae <\/sup><\/strong>has numerous application possibilities and market potential due to the tremendous number of clinical studies that have been conducted on it\u2019s one ingredient (digestion resistant soluble corn fiber).<\/p>\n<p>Application in the healthcare industry:<br \/>\nWeight loss\/bariatric surgery<br \/>\nDiabetes<br \/>\nGastroenterology \u2013 just better.<strong><sup>\u00ae<\/sup><\/strong> is a low FODMAP fiber.<br \/>\nCardiology<br \/>\nPediatric gastroenterology<br \/>\nPost-surgical procedures \u2013 To prevent common GI side effects (constipation) due to anesthesia and opioid pain medications<br \/>\nOncology \u2013 GI distress due to chemotherapy, etc. \u2013 Cancer prevention<br \/>\nRehabilitation \u2013 Assisted living \u2013 Skilled nursing facilities<\/p>\n<p>Travel industry:<br \/>\nGI distress is common among those who travel<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align:center;\"><img decoding=\"async\" border=0 alt=\"Nutrition Facts\" src=\"\/pages\/wp-content\/uploads\/2019\/07\/jb4.jpg\" style=\"max:width:400px!important;height:auto;!important\"><\/p>\n<p>&nbsp;<\/p>\n<p>Imagine&#8230;<\/p>\n<p>Your coffee&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.. just better.<strong><sup>\u00ae<\/sup><\/strong><\/p>\n<p>Your smoothie&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. just better.<strong><sup>\u00ae<\/sup><\/strong><\/p>\n<p>Your scrambled eggs&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; just better.<strong><sup>\u00ae<\/sup><\/strong><\/p>\n<p>Your wine&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.. just better.<strong><sup>\u00ae<\/sup><\/strong><\/p>\n<p>And imagine feeling&#8230;&#8230;&#8230;&#8230;just better.<strong><sup>\u00ae<\/sup><\/strong><\/p>\n<p><strong>You can give your favorite food or beverage a healthy upgrade with just better.<\/strong><strong><sup>\u00ae<\/sup><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align:center;\"><img decoding=\"async\" border=0 alt=\"\" src=\"\/pages\/wp-content\/uploads\/2019\/07\/jb5.jpg\" style=\"max:width:300px!important;height:auto!important;\"><\/p>\n<p>&nbsp;<\/p>\n<p><strong>About the Author:<\/strong><\/p>\n<p>Kristin Hirano, MS, RD, CD, CN is a Registered Dietitian (1995) Board Certified in Adult Weight Management. She earned her Master of Science degree in Human Nutrition (1998) and Bachelor of Science degree in Food Science &amp; Human Nutrition (1995). Kristin is a published research scientist in the field of obesity. Kristin specializes in the gut microbiome and how it influences body weight.<\/p>\n<p><a href=\"#_ednref1\" name=\"_edn1\">[1]<\/a> Agricultural Research Service<\/p>\n<p><em>U.S. Department of Agriculture. Dietary fiber (g): usual intakes from food and water, 2003\u20132006, compared to adequate intakes. What we eat in America, NHANES 2003\u20132006.<\/em><\/p>\n<p>Updated April 1, 2010 [cited 2012 Feb 20]. Available from:\u00a0<a href=\"http:\/\/www.ars.usda.gov\/SP2UserFiles\/Place\/12355000\/pdf\/0506\/usual_nutrient_intake_dietary_fiber_2003%E2%80%9306.pdf\">http:\/\/www.ars.usda.gov\/SP2UserFiles\/Place\/12355000\/pdf\/0506\/usual_nutrient_intake_dietary_fiber_2003\u201306.pdf<\/a>.<\/p>\n<p><a href=\"#_ednref2\" name=\"_edn2\">[2]<\/a> <em>Nutrients<\/em>\u00a0<strong>2018<\/strong>,\u00a0<em>10<\/em>(5), 628; doi:<a href=\"http:\/\/dx.doi.org\/10.3390\/nu10050628\">10.3390\/nu10050628<\/a> The Association of Dietary Fiber Intake with Cardiometabolic Risk in Four Countries across the Epidemiologic Transition<\/p>\n<p><a href=\"#_ednref3\" name=\"_edn3\">[3]<\/a> <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/25823991\">Nutr Res.<\/a>\u00a02015 May;35(5):393-400. doi: 10.1016\/j.nutres.2015.03.004. Epub 2015 Mar<\/p>\n<p><a href=\"#_ednref4\" name=\"_edn4\">[4]<\/a> <em>Jpn Pharmacol Ther <\/em>vol.42 no.5 2014 &#8211; Yukio KISHINAGA1), Fumika YAMADA1), Seiki NANBU2)<\/p>\n<p><a href=\"#_ednref5\" name=\"_edn5\">[5]<\/a> Continuous Administration Tests of Indigestible Dextrin; II: Study on the effects of the improvement of fat metabolism in patients with non-insulin-dependent diabetes mellitus &#8211; Keiko Fujiwara and Akira Matsuoka &#8211; Department of Central Clinical Inspection, Hyogo College of Medicine Hospital &#8211; J. Jpn. Clin. Nutr. 1993 83(3) 301-305<\/p>\n<p><a href=\"#_ednref6\" name=\"_edn6\">[6]<\/a> Effect of Carbonated Beverage Containing Resistant Maltodextrin Postprandial Serum Triglyceride and the Safety Evaluation of Long-term or Excessive Intake of the Beverage: Yumie KOBAYASHI1, Yuji KANEKO1, Mikio KATAYAMA1, Hiroshige ITAKURA2 &#8211; <em>Jpn Pharmacol Ther<\/em>, 2013, 41, 863-875<\/p>\n<p><a href=\"#_ednref7\" name=\"_edn7\">[7]<\/a> Journal of the American College of Nutrition, Vol. 27, No. 2, 356\u2013366 (2008) &#8211; A Novel Resistant Maltodextrin Alters Gastrointestinal Tolerance Factors, Fecal Characteristics, and Fecal Microbiota in Healthy Adult Humans &#8211; Nathaniel D. Fastinger, PhD, Lisa K. Karr-Lilienthal, PhD, Julie K. Spears, PhD, Kelly S. Swanson, PhD, Krista E. Zinn, MS, Gerardo M. Nava, MS, Kazuhiro Ohkuma, PhD, Sumiko Kanahori, MS, Dennis T. Gordon, PhD, and George C. Fahey, Jr, PhD<\/p>\n<p><a href=\"#_ednref8\" name=\"_edn8\">[8]<\/a> US Department of Agriculture (USDA), US Department of Health and Human Services. Dietary Guidelines for Americans. Washington, DC: USDA; 2005.<\/p>\n<p><a href=\"#_ednref9\" name=\"_edn9\">[9]<\/a> What We Eat in America: NHANES 2011-2012.<\/p>\n<p><a href=\"#_ednref10\" name=\"_edn10\">[10]<\/a> The U.S. Weight Loss &amp; Diet Control Market 14<sup>th<\/sup> Edition by Marketdata LLC, published May 2017. <a href=\"https:\/\/www.marketresearch.com\/Marketdata-Enterprises-Inc-v416\/Weight-Loss-Diet-Control-10825677\/\">https:\/\/www.marketresearch.com\/Marketdata-Enterprises-Inc-v416\/Weight-Loss-Diet-Control-10825677\/<\/a><\/p>\n<p><a href=\"#_ednref11\" name=\"_edn11\">[11]<\/a> Effect of Indigestible Dextrin on Visceral Fat Accumulation &lt;full English translation&gt;T Yamamoto, K Yamamoto, Y Fukuhara, T Fukui, Y Kishimoto, K Okuma, Y Matsuoka, K Isozaki, K Nagao, T Yamamoto, K Tokunaga\u3010Journal of Japanese Society for the Study of Obesity, 2007, 13, 34-41\u3011<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Closing the Fiber Gap with just better.\u00ae Prebiotic Fiber Supplement By: Kristin M. Hirano, MS, RD, CN, CD \u2013 Registered Dietitian Introduction 97% of Americans do not eat enough fiber.[1]  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.justbetterfiber.com\/pages\/wp-json\/wp\/v2\/posts\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justbetterfiber.com\/pages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justbetterfiber.com\/pages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.justbetterfiber.com\/pages\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justbetterfiber.com\/pages\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":12,"href":"https:\/\/www.justbetterfiber.com\/pages\/wp-json\/wp\/v2\/posts\/209\/revisions"}],"predecessor-version":[{"id":226,"href":"https:\/\/www.justbetterfiber.com\/pages\/wp-json\/wp\/v2\/posts\/209\/revisions\/226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justbetterfiber.com\/pages\/wp-json\/wp\/v2\/media\/216"}],"wp:attachment":[{"href":"https:\/\/www.justbetterfiber.com\/pages\/wp-json\/wp\/v2\/media?parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justbetterfiber.com\/pages\/wp-json\/wp\/v2\/categories?post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justbetterfiber.com\/pages\/wp-json\/wp\/v2\/tags?post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}